Product Engineering · AI · Esports

Enchanter

‘CHan(t)ər / Name

In League of Legends, an Enchanter is the champion who amplifies their teammates’ abilities. I chose the name after 15+ years working in the esports industry.

I’m Antoine Frankart, a freelance Product Engineer who turns your ideas into shipped products, from the first thought to a live launch.

For 18+ years, I’ve built digital products as a founder, product owner, or engineer. Today, I pair that craft with AI to move faster.

I can be your Enchanter.

My Consulting Services

From strategy to shipping code

Main service

Product Engineering

I turn your ideas into working products. From rapid prototyping with AI to full MVP development, I bridge the gap between what you envision and what gets shipped.

Build my product

  • AI-Powered Prototyping

    Validate your concept in a few days with a prototype built with the help of AI (Claude Code, Codex, Lovable).

  • Full MVP Development

    Build your project from A to Z, drawing on my expertise in product management, design, and development.

  • From Idea to Launch

    Ship, then measure and iterate on the real-world usage of your ideas, all the way to a live product.

Product Management

From discovery to launch, I help your teams structure the product vision and deliver value faster. I provide hands-on guidance to turn complex ideas into clear roadmaps and impactful features, maximizing business growth.
  • Strategy & Discovery
  • Feature Prioritization
  • Technical & Agile Delivery

Structure my product

Esports Consulting

My historical expertise is key. From tournament organization to technical management and developing specialized gaming projects, I provide the strategic and operational backbone needed to succeed in the competitive gaming world.
  • Ecosystem Strategy
  • Platform & Tool Building
  • Tournament Operations

Understanding the ecosystem

Local SEO

Attract more clients in your geographical area. I focus on optimizing your entire local presence, from your Google Business Profile to your website and content strategy. The goal is to ensure your business shows up first for local searches.
  • Google Business Profile Optimization
  • On/Off Page Optimization
  • Local Content Strategy

Attract more clients

Track Record

The main projects I worked on over the years

Begonia illustration

2025 - Present

Begonia

Solo Entrepreneur

Making Local SEO Simple & Affordable for Small Businesses. A SaaS platform that empowers local businesses to rank higher on Google and AI-powered search.

Local SEOProduct Engineering
Consulting illustration

2020 - Present

Consulting

Freelancer

Support in the design and development of digital projects: SaaS, local websites, internal tools, esports platforms, etc.

Clients: Ubisoft, Red Bull, bump, Ultra.io, etc.

Product ManagementProduct EngineeringEsports
1980.gg illustration

2021 - 2023

1980.gg

Side Project

The landing page builder & link-in-bio tool for esports. In few minutes, create a unique page for your team, your event, your gaming resume, a sponsor activation etc.

EsportsProduct Engineering
Toornament.com illustration

2013 - 2020

Toornament.com

Co-Founder & Director

The leading B2B esports technology to organize competitions. Acquired by Webedia in 2016. In charge of the project, including team management, product strategy, KPI measurement and business development.

EsportsProduct Management
Gears Esports illustration

2018 - 2020

Gears Esports

Product Owner

The official Gears Esports platform relying on the Toornament technology. Microsoft SSO implemented for the user login. Custom functionalities created: team management system, season rankings, ladder, etc.

Client: Microsoft

EsportsProduct Management
Rainbow 6 French League illustration

2019 - 2020

Rainbow 6 French League

Product Owner

The official website with results, ranking and team information, displayed automatically thanks to the Toornament technology.

Client: Ubisoft

EsportsProduct Management
League Of Legends French League illustration

2019 - 2020

League Of Legends French League

Product Owner

The official website with results, ranking and team information, displayed automatically thanks to the Toornament technology.

Client: Riot Games

EsportsProduct Management
Just Dance World Cup illustration

2014 - 2016

Just Dance World Cup

Project Manager & Dev

The official website of the competition, displaying rankings based on online qualifier results, retrieved by using a Ubisoft API.

Client: Ubisoft

EsportsProduct Engineering
ESWC illustration

2011 - 2016

ESWC

Head of Digital

The Esports World Convention: massive offline events. Created streaming overlays and tools to follow the competitions.

EsportsProduct Engineering
COD League France illustration

2013 - 2014

COD League France

Project Manager & Dev

The official website of the French Call of Duty League, with team & player profiles, and tournaments.

Client: Activision

EsportsProduct Engineering
PES League France illustration

2012 - 2013

PES League France

Project Manager & Dev

The official platform for the French PES community, with clubs, tournaments, and player profiles.

Client: Konami

EsportsProduct Engineering
Gamersband illustration

2010 - 2012

Gamersband

Co-Founder & CTO

Geo-social network for gamers with clubs, tournaments and gamification.

EsportsProduct Engineering
eGame illustration

2007 - 2010

eGame

Solo Entrepreneur

Website builder & CMS for esports teams and clans. Grew organically up to 80,000 hosted websites.

EsportsProduct Engineering

My Skills

My Differentiating Edge

Entrepreneurial Mindset

With 18 years as a founder and project leader, I bring a pragmatic vision. I focus on quickly validating ideas and building digital assets that are efficient and scalable.

Technical Fluency

My background as a developer ensures seamless communication with your engineering teams. I possess hands-on expertise in Vue/Nuxt and maintain a constant awareness of emerging technologies, like AI applications.

Design & User Empathy

I prioritize intuitive design and User Experience (UX), ensuring that products not only meet business goals but also delight users and foster high adoption rates.

Sound like a fit?

Fresh from the blog

Insights on AI, Local SEO, Product Management, and the projects I build.