Product · Local SEO · Esports
Enchanter
‘CHan(t)ər / Name
Enchanter is a class of champions in League of Legends that focuses on amplifying their teammates’ effectiveness and abilities.
I’m Antoine Frankart, a Consultant specializing in Digital Product Management, Local SEO, and the Esports Industry.
With 18+ years of experience, I empower product teams, founders and brands to design, build, and scale digital assets.
I can be your Enchanter.
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My Consulting Services
I can help you from idea to functional product
Product Management
- From discovery to launch, I help your teams structure the product vision and deliver value faster. I provide hands-on guidance to turn complex ideas into clear roadmaps and impactful features, maximizing business growth.
- Strategy & Discovery
- Feature Prioritization
- Technical & Agile Delivery
Local SEO
- Attract more clients in your geographical area. I focus on optimizing your entire local presence, from your Google Business Profile to your website and content strategy. The goal is to ensure your business shows up first for local searches.
- Google Business Profile Optimization
- On/Off Page Optimization
- Local Content Strategy
Esports Consulting
- My historical expertise is key. From tournament organization to technical management and developing specialized gaming projects, I provide the strategic and operational backbone needed to succeed in the competitive gaming world.
- Ecosystem Strategy
- Platform & Tool Building
- Tournament Operations
Selected Work
The main projects I worked on
2025 - Present
Begonia
Solo Entrepreneur
Making Local SEO Simple & Affordable for Small Businesses. A SaaS platform that empowers local businesses to rank higher on Google and AI-powered search.
2020 - Present
Consulting
Freelancer
Helping game publishers and brands build digital assets for their esports projects: websites, platforms, landing pages, streaming tools, etc.
Clients: Ubisoft, Red Bull, Ultra.io, etc.
2021 - 2023
1980.gg
Side Project
The landing page builder & link-in-bio tool for esports. In few minutes, create a unique page for your team, your event, your gaming resume, a sponsor activation etc.
2013 - 2020
Toornament.com
Co-Founder & Director
The leading B2B esports technology to organize competitions. Acquired by Webedia in 2016. In charge of the project, including team management, product strategy, KPI measurement and business development.
2018 - 2020
Gears Esports
Product Owner
The official Gears Esports platform relying on the Toornament technology. Microsoft SSO implemented for the user login. Custom functionalities created: team management system, season rankings, ladder, etc.
Client: Microsoft
2019 - 2020
Rainbow 6 French League
Product Owner
The official website with results, ranking and team information, displayed automatically thanks to the Toornament technology.
Client: Ubisoft
2019 - 2020
League Of Legends French League
Product Owner
The official website with results, ranking and team information, displayed automatically thanks to the Toornament technology.
Client: Riot Games
2014 - 2016
Just Dance World Cup
Project Manager & Dev
The official website of the competition, displaying rankings based on online qualifier results, retrieved by using a Ubisoft API.
Client: Ubisoft
2011 - 2016
ESWC
Head of Digital
The Esports World Convention: massive offline events. Created streaming overlays and tools to follow the competitions.
2013 - 2014
COD League France
Project Manager & Dev
The official website of the French Call of Duty League, with team & player profiles, and tournaments.
Client: Activision
2012 - 2013
PES League France
Project Manager & Dev
The official platform for the French PES community, with clubs, tournaments, and player profiles.
Client: Konami
2010 - 2012
Gamersband
Co-Founder & CTO
Geo-social network for gamers with clubs, tournaments and gamification.
2007 - 2010
eGame
Solo Entrepreneur
Website builder & CMS for esports teams and clans. Grew organically up to 80,000 hosted websites.
My Skills
My Differentiating Edge
Entrepreneurial Mindset
- With 18 years as a founder and project leader, I bring a pragmatic vision. I focus on quickly validating ideas and building digital assets that are efficient and scalable.
Technical Fluency
- My background as a developer ensures seamless communication with your engineering teams. I possess hands-on expertise in Vue/Nuxt and maintain a constant awareness of emerging technologies, like AI applications.
Design & User Empathy
- I prioritize intuitive design and User Experience (UX), ensuring that products not only meet business goals but also delight users and foster high adoption rates.
Sound like a fit?
Let's talkFresh from the blog
Insights on AI, Local SEO, Product Management, and the projects I build.
