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Back to basics: I’m starting a blog again

Antoine Frankart · Product Management, Local SEO, and Esports Consultant

Back to basics: I’m starting a blog again

In 2006, I launched my very first blog. At the time, the web was different, social networks were barely in their infancy, and the "blog" format was king for sharing discoveries and progress.

Screenshot of my Affinity-Web blog in 2006
My first blog, Affinity-Web, in 2006.

19 years later, the landscape has changed significantly (and so have I...), but I am relaunching a blog. It feels special to be writing these lines.

After nearly two decades of entrepreneurship and project management in tech and esports, I return to this writing exercise with a new perspective. It is no longer the logbook of a student discovering the web and code, but the reflection space of a consultant who has seen the ecosystem evolve, professionalize, and become more complex.

Why this blog today?

Because my consulting work (product management, local SEO, and esports) and my personal projects push me every day to test, learn, and iterate, especially with AI, which is profoundly changing our working methods. I wanted a place to share my findings and reflections just like I did in 2006.

📌 Ready to connect? Do not hesitate to contact me to react to articles or discuss your projects.