For this mission, I’m taking you behind the scenes of a recent project: the graphic redesign and SEO optimization of the landing page for ID 2 RÊVES, a travel planner specializing in custom-made trips.
Like many entrepreneurs, she had created her site herself, using Canva:
- The content was good, explanatory, and detailed enough to introduce herself.
- However, the design lacked credibility for a high-end travel professional.
- The mobile display was problematic (font sizes, broken layouts in certain sections).
- And the site was not optimized for SEO.
My role: transform this "homemade" site into a real acquisition tool, leveraging my skills as a Product Manager, Local SEO Consultant... and AI.
Canva is a great tool for creating visuals or even a simple site without technical knowledge, but it quickly reaches its limits for a professional business site:
- Difficulty maintaining graphic consistency from one page to another.
- Approximate management of responsive design.
- Little control over SEO structure (tags, headings, technical performance).
My Method: AI as a Redesign Accelerator
For this mission, I used AI as a development accelerator to offer a modern, credible, and adapted site at a lower cost.
Visual Identity Upgrade
- Redesigning the existing logo with AI, while keeping the brand's DNA.
- Brainstorming a modern, sober graphic charter, inspiring travel and islands (colors, typography, atmosphere).
Content Migration without Starting from Scratch
- No manual copy-pasting of texts.
- Extraction of current site content for conversion into Markdown format.
- Using this structured content as a base for the AI to integrate it cleanly into the new site.
"Vibe Coding" for Design and HTML
- Using a detailed prompt summarizing the new charter and the retrieved content.
- AI generation of the HTML/CSS structure for the new site.
Instead of spending several hours coding the basic structure, the AI provided me with a functional first version in just a few minutes.
This allowed me to dedicate my human time to finishing details and optimization for referencing.
SEO Optimization: Implementing the Essentials
A prettier site is good. A site that brings in quote requests is better. On the SEO side, I worked on several axes, staying within the scope of a single landing page:
- Heading Structure: Titles and subtitles are clearly identified for indexing robots (H1, H2, H3).
- Metadata: Addition of SEO tags and structured data (Schema.org).
- FAQ Section: More content for Google and AI search engines by answering frequent questions from future travelers.
- Mobile First: The interface was designed primarily for the phone, where prospects most often consult the site.
- Performance: The code is lightweight. The site loads quickly, even on 4G.
Result
A modern, pretty, and SEO-optimized landing page that better reflects the level of service of ID 2 RÊVES.
And this project confirms my vision: AI doesn't replace the consultant, it "super-charges" them. It allowed me to carry out this technical redesign in record time, to offer an accessible redesign to the client... without sacrificing quality.
Need My Services?
Did you build your site yourself and want to improve it? Is your site beautiful but invisible on Google?
As a freelance Local SEO consultant, I can assist you in redesigning your website with AI: more modern, clearer, and better positioned on your keywords.
Contact me to discuss a redesign that will improve your online visibility and win you clients.
And to see the site of this mission in action, visit ID 2 RÊVES.